Toyota New Comfort Ride
Future automated mobility concept
Toyota Fine Comfort Ride 2017 looks into the future of mobility that includes self driving fuel cell vehicles and artificial intelligence guidance and control systems. It visualises new use concepts of the automotive interior space and the change of human machine interfaces based on the changing dynamic between driver and car. Toyota FCR was developed for the The Tokyo Motor Show 2017.
We developed an interior communication concept and passenger experiences for future automated mobility, by implementing a personal space and communication concept. Created by the alternative layout and seat arrangement we looked at existing Interface structures and their potential future developments including emerging technologies.
Client
Toyota Motor Corporation
Date
2017
Press Release
Process
Research
UX concept
UI study/design
Prototyping
Evaluation
