We were responsible for conducting user research and UX research ahead of the renewal of MedPeer's existing services. In collaboration with MedPeer, softdevice conducted interviews with physicians to visualize the service usage process and explore potential issues, aiming to redefine value for the upcoming service renewal. From a UX design perspective, we extracted and organized design points that could provide value through the business, and carried out activities to incorporate these insights into the MVP (prototype for value verification).